Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.
After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.
This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.
What will I learn?
How to get started with Google Tag Manager
Setting up and configuring Google Tag Manager
Tracking custom website actions
Testing your tags and using environments
Diagnosing issues with your tags and triggers
Learn the best ways to set up and implement Google Tag Manager to track your users.
Complete the course and show off your skills with the course certificate from Loves Data.
Learn from Experts
Your expert instructor will teach you the Google Tag Manager skills you need.
There is no time limit, so take the course at your own pace and retake lessons as you need.
Use Any Device
Join the course using any modern browser on your phone, tablet and computer.
Ask questions and share ideas with other students in the course discussion area.
Gain Practical Tag Management Skills
Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.
Will this suit me?
Experienced users wanting to expand or update their knowledge
Intermediate users looking for a comprehensive understanding
Beginners wanting to learn everything from the ground up
High quality HD video lessons to build your skills
Guided walk-throughs with techniques and tips
Practical exercises to apply your skills
Revision quizzes to reinforce learnings
Private discussion area where you can ask questions
Certificate for completing the course
Unlimited lifetime access lets you retake lessons
Free updates when lessons are refreshed
Apply best practices when configuring Google Tag Manager
Understand Google Tag Manager terminology
Measure custom interactions, including clicks and scrolling
Understand and use the Data Layer
Diagnosing issues with tags and triggers
Firing additional tags including Ads (AdWords) and HTML tags
Use environments to test tracking before publishing
Understand advanced Google Tag Manager concepts
Co-Founder, Loves Data
Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for 12 years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for setting up, configuring and using Google Tag Manager.
When does the course start and finish?
The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.
How long does it take to complete the course?
We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.
How long do I have access to the course?
You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.
Will I receive a certificate?
Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.
Have another question?