Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.

After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.

Google Tag Manager Course

What will I learn?

  • How to get started with Google Tag Manager

  • Setting up and configuring Google Tag Manager

  • Tracking custom website actions

  • Testing your tags and using environments

  • Diagnosing issues with your tags and triggers

Video Lessons

Learn the best ways to set up and implement Google Tag Manager to track your users.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you the Google Tag Manager skills you need.


Lifetime Access

There is no time limit, so take the course at your own pace and retake lessons as you need.


Use Any Device

Join the course using any modern browser on your phone, tablet and computer.


Discussion Area

Ask questions and share ideas with other students in the course discussion area.

Google Tag Manager Training Course

Gain Practical Tag Management Skills

Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.

Will this suit me?

  • Experienced users wanting to expand or update their knowledge

  • Intermediate users looking for a comprehensive understanding

  • Beginners wanting to learn everything from the ground up

What's included?

  • High quality HD video lessons to build your skills

  • Guided walk-throughs with techniques and tips

  • Practical exercises to apply your skills

  • Revision quizzes to reinforce learnings

  • Private discussion area where you can ask questions

  • Certificate for completing the course

  • Unlimited lifetime access lets you retake lessons

  • Free updates when lessons are refreshed

Core topics

  • Apply best practices when configuring Google Tag Manager

  • Understand Google Tag Manager terminology

  • Measure custom interactions, including clicks and scrolling

  • Understand and use the Data Layer

  • Diagnosing issues with tags and triggers

  • Firing additional tags including Ads (AdWords) and HTML tags

  • Use environments to test tracking before publishing

  • Understand advanced Google Tag Manager concepts

I had started using Google Tag Manager before finding out about the course, and was pleasantly surprised that there were more advanced aspects to Google Tag Manager covered.
— Jason, Loves Data Graduate
Another comprehensive, easy to understand course – thanks Benjamin!
— Matt, Loves Data Graduate

Your instructor

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for 12 years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up, configuring and using Google Tag Manager.

Benjamin Mangold

Course questions

When does the course start and finish?

The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.

How long does it take to complete the course?

We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.

How long do I have access to the course?

You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.

Have another question?

Send an email to hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

Get started now!

I have now completed the tutorials and all my questions and frustration of how to set up Google Tag Manager are over.
— Paul, Loves Data Graduate
Great course for anyone who is wanting to learn Google Tag Manager, I’ve taken many courses in the past but this one taught by Benjamin and the Loves Data team was by far the best.
— Scott, Loves Data Graduate