Learn how to manage and optimize your Google Ads campaigns to achieve maximum impact.

Learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

After completing this course you will be able to manage Google Ads (previously AdWords) campaigns, right through to measuring performance and improving outcomes.

Google Ads Training Course


What will I learn?

  • Understand how to create and structure campaigns

  • Identify opportunities to optimize campaigns

  • Research keywords and use appropriate keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for tracking conversions


Video Lessons

Learn the best ways to create, manage, and improve your Google Ads campaigns.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you real-world Google Ads skills you can apply immediately.


Lifetime Access

There is no time limit, so take the course at your own pace and retake lessons as you need.


Use Any Device

Join the course using any modern browser on your phone, tablet and computer.


Ask Questions

Ask questions and share ideas with other students in the course discussion area.

Google Ads Training Course

Gain Practical Google Ads Skills

Follow along in your own account to apply your knowledge and skills immediately. Take revision quizzes and complete practical exercises to reinforce learnings.

Core topics

  • Understand how to create and structure campaigns

  • Navigate the Google Ads interface

  • How to enhance ads with ad extensions

  • Identify opportunities to optimize campaigns

  • Research keywords and use keyword matching

  • Learn how to improve results using ad testing

  • Understand the options for measuring conversions

What's included?

  • High quality HD video lessons to build your skills

  • Guided walk-throughs with techniques and tips

  • Practical exercises to apply your skills

  • Revision quizzes to reinforce learnings

  • Private discussion area where you can ask questions

  • Certificate for completing the course

  • Unlimited lifetime access lets you retake lessons

  • Free updates when lessons are refreshed

Who should join the course:

  • You want expert-lead training that will teach you best practice

  • You want to learn practical Google Ads skills and techniques

  • You want to get the most out of Google Ads for yourself (or for the client accounts you are managing)

  • You want to fast-track your learning with high-quality training

  • You want training that’s concise and skips the fluff

  • You want to know how to correctly manage and optimize campaigns

  • You want training that shows you real-world techniques and tips

  • You want to save time and money by following a proven curriculum

Will this suit me?

It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!
— Kaitlyn, Loves Data Graduate
I feel much more confident that I can manage Google Ads campaigns. Before doing this course I was familiar with some aspects but wasn’t confident I was managing it well.
— Abigail, Loves Data Graduate
I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow.
— Diana, Loves Data Graduate

Your instructor

Benjamin Mangold
Co-Founder, Loves Data

Benjamin has been working with Google Ads (AdWords) and Google Analytics for ten years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for managing and optimizing campaigns in Google Ads.

Benjamin Mangold

Course curriculum


Module 1: Foundations

  • Introduction to Google Ads

  • Features and benefits

  • Where your ads appear

  • Quality of your ads

Module 2: Objectives

  • Defining objectives

  • Account life cycle

Module 3: Working with Keywords

  • Keyword research

  • Additional tools

  • Keyword match types

Module 4: Creating Campaigns

  • Structuring campaigns

  • Interface features

  • Campaign setup

  • Bidding strategies

Module 5: Working with ads

  • Text ads

  • Editorial policies

  • Ad testing

  • Ad extensions

Module 6: Targeting and Settings

  • Location and language targeting

  • Device targeting

  • Ad delivery

Module 7: Optimization

  • Campaign experiments

  • Ad experiments

  • Introduction to optimization

  • Optimization tips

Module 8: Conversions

  • Conversion tracking

  • Importing conversions from Google Analytics

  • Reporting on performance

Module 9: Display and Remarketing

  • Display targeting

  • Remarketing

  • Building audience lists

  • Targeting ads

Module 10: Landing Pages

  • Optimizing landing pages

  • Introduction to Google Optimize

Module 11: Management

  • Account access

  • Managing multiple accounts

  • Account organization


When does the course start and finish?

The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.

How long does it take to complete the course?

We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a single day and others that spread the lessons over a couple of months.

How long do I have access to the course?

You receive lifetime access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like and all future course updates are included.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.

What if I’m unhappy with the course?

We want you to be happy with the course, so we provide a 30 day money-back guarantee.

Have another question?

Send an email to hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

Join the course

GOOGLE ADs Fundamentals Course

$225 USD
One-time purchase

Easy to follow and understand Google Ads training. This will improve my current campaigns and decrease my costs.
— Glenn, Loves Data Graduate
I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!
— Michael, Loves Data Graduate